App Ops Desk · Issue #13

Screenshot and preview ops

Screenshots are the most expensive “quick polish” in solo iOS. Without a size list, a copy freeze, and a last-known-good asset set, you will regenerate pixels instead of shipping software.

Read time: 6 min Store assets ASO-adjacent Pairs with Issue #3
One action this week: Create a folder store-assets/current/ with the exact screenshots currently on the store. That is your rollback set before any redesign.

Treat assets like a release train

  1. Inventory required device classes for your app
  2. Lock marketing copy on frames before final export
  3. Export once into versioned folders
  4. Freeze with metadata day — no midnight crops

Failure modes

  • Missing a required size discovered at submit
  • UI in shots doesn’t match the binary
  • Localized screenshots only half updated
  • App preview video audio/length issues late
  • Overwriting previous store assets with no backup

Folder layout

store-assets/
  current/          # live on store / last good
  1.6.0-wip/        # in progress
  1.6.0-frozen/     # metadata freeze set

When to skip a visual refresh

If the binary fix is urgent and shots still represent the product honestly, ship without a campaign redesign. Asset vanity is not a hotfix requirement.

Bottom line

Version store assets like builds. Keep a current rollback set. Freeze pixels with metadata, not with panic.

Resources hub → Reading order and jump-by-symptom links. Join the App Ops Desk waitlist Weekly release ops for people who ship alone.