App Ops Desk · Issue #23
App size and download ops
App size is a silent conversion killer. Solo founders often notice only after a TestFlight complaint or a support email that starts with “I can’t download on cellular.”
One action this week: Record the compressed download size for your last App Store or TF build in the release log. Compare it every candidate.
What to log
- Install size / download size from Organizer or Connect
- Largest asset catalogs or bundled videos
- Whether ODR / on-demand content is intentional
- Watch app / widgets / extensions adding weight
Common bloat
- Uncompressed videos in the main bundle
- Duplicate @3x assets and forgotten test fixtures
- Debug-only resources shipping in Release
- Fat binary leftovers from old packaging habits
Gate
- Size logged for this build number
- Delta vs last store version explained
- If size jumped > unexpected threshold, stop and inventory assets
Bottom line
Treat size like a regression metric. If you cannot explain the delta, do not shrug it into production.
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